Web Analytics Certification Training

Learn various aspects of web data analysis, multi-channel analytics, qualitative search, reports, and more along with the tools and techniques for web analytics you’ll need to become a data wizard.

Self-Paced Learning

Price: $199

365 days of access to high-quality, self-paced learning content designed by industry experts

What is the focus of this course?

Web Analytics measures, collects, tracks, and analyzes internet data to optimize web usage as well as to improve business solutions and market research. This Web Analytics course teaches the aspects of web data analysis, multi-channel analytics, qualitative search, and reports. This course helps participants discover tools to assess visitor behavior on websites.

What are the course objectives?

This Web Analytics course gives participants well-rounded knowledge in web data analytics including:
✔  How web data analytics drives important insights into the behavior of the market and website traffic.
✔  Various features of web analytics and multi-channel analytics
✔  How to generate valuable data from internal search analysis
✔  How to confidently analyze and provide business solutions
✔  How to conduct qualitative research and deliver actionable, data-driven business insights

Course preview

Web Analytics Certification Training

1.1 Introduction To Web Analytics - Part 01 12:00

1.2 Introduction To Web Analytics - Part 02 41:07:00

2.1 Key Performance Indicators 35:28:00

3.1 Segmentation 35:44:00

4.1 Qualitative Data - Surveys - Part 01 14:25

4.2 Qualitative Data - Surveys - Part 02 26:28:00

5.1 Experimentation And Testing - Intro 12:28

6.1 Competitive Intelligence - Part 01 19:29

6.2 Competitive Intelligence - Part 02 29:17:00

7.1 Campaign Tracking 6:42

8.1 Multi-Channel Attribution - Part 01 13:11

8.2 Multi-Channel Attribution - Part 02 32:12:00

8.3 Multi-Channel Attribution - Part 03 40:47:00

Course Outline

Lesson 01 - Introduction To Web Analytics

Lesson 02 - Key Performance Indicators

Lesson 03 - Segmentation

Lesson 04 - Qualitative Data

Lesson 05 - Experimentation And Testing

Lesson 06 - Competitive Intelligence

Lesson 07 - Campaign Tracking

Lesson 08 - Multi-Channel Attribution

Who should take this course?

The Web Analytics Course is suitable for professionals who want to learn and specialize in web analytics to boost their skillsets in the digital marketing industry. This certification is best suited for:

✔  Web Analytics Implementers
✔  Web Analytics Data Reporters
✔  Digital Analysts
✔  Graduates

What are the prerequisites for the course?

There are no prerequisites

Key Features of the Training Course

✔  8 Hours of E-Learning Content
✔  Course Completion Certificate
✔  Topics on Multi-channel Analytics, KPIs, and Analytics Techniques
✔  End of course test paper


What tools do I need to attend the training sessions?

The tools you’ll need to attend training are fairly basic:

• Windows: any version newer than Windows XP SP3
• Mac: any version newer than OSX 10.6
• Internet speed: Preferably faster than 512 Kbps
• Headset, speakers, microphone: You’ll need headphones or speakers to hear clearly

Who provides the certification?

At the end of the training, you will receive a certificate from Certs-School

Who are your Faculties and how are they selected?

All our trainers are working professionals and industry experts with at least 10-12 years of relevant teaching experience.

Each of them have gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us.

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